01
The hero photo
One portrait, tight crop, honest lighting Landscape and portrait variants. If the promoter only sees one image, this is it
Press Kit Guide
How to build a world-class Press Kit
A promoter, festival booker or record label should understand you in under two minutes. This guide walks through what every Press Kit needs - what to write, what to cut, and what signals professionalism to the people who book you
Philosophy
Less content. More impact
The most common mistake in artist Press Kits is length. Twenty slides of career history, seven pull quotes, a dozen photos, three paragraphs on your influences. Nobody reads it. Strong Press Kits are usually shorter, not longer. The four-page structure below is the format every PressKitHQ template exports by default
Sections
What every Press Kit needs
02
The short bio 40-60 words
Name, city, genre, one line about the live show, one credential Written to be copypasted into an event page verbatim
03
The full bio 150-220 words
Editorial voice, third person, present tense Open with what makes the artist rare - not where they were born End with the current chapter
04
Music, listed properly
One featured release label + catalog + date three tracks max Spotify, Beatport and SoundCloud on every entry - never just one
05
Tour data promoters trust
City · venue · date territory. Include past dates only if they're recent and notable. Leave the section off before you leave it empty
06
Press quotes with weight
Three quotes maximum, each attributed to a publication or outlet a booker recognizes. No blog quotes, no selfpraise, no unattributed lines
07
Contact by territory
Booking EU, Booking Americas Management, Press Real emails, not forms If you handle your own bookings, one clear booking email is enough
08
The technical rider (optional)
Only include it if you have a real tech rider A blank rider is worse than no rider. Keep hospitality one page, keep technical one page
The 4-page spine
The structure every kit ships with
- 01
Cover
Hero image, name, one tagline. That's it
- 02
Biography & Highlights
Long bio, four to six career moments
- 03
Music, Media Releases
Releases, platform links videos, photos and media files
- 04
Booking, Contact Downloads
Booking details, contacts and approved downloadable assets
Common mistakes
What we cut from most drafts
A logo wall of festivals
If they're all lifetime highlights, none of them are Pick three, name them in the bio
An AI-generated bio, obvious
Fusing melodic textures with driving rhythms reads as filler in any language. Rewrite in specifics
Every social link, ever
Instagram, Spotify, SoundCloud. Add Beatport or Bandcamp only if it's active. Skip the rest
A press quote from a blog nobody knows
One quote from Resident Advisor beats five from unknown sites. Cut ruthlessly
Ready to build it?
Open the Studio and draft your kit in ten minutes with the exact structure from this guide